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Bajaj Auto's Entire Motorcycle Range Now Available On Flipkart With Exclusive Offers
Bajaj Auto, a leading two-wheeler and three-wheeler manufacturer, has announced that its entire motorcycle range is now available on Flipkart. This collaboration makes Bajaj the first to offer such a wide range of motorcycles, from 100cc to 400cc, on an e-commerce platform. Initially, customers in 25 cities can book these motorcycles on Flipkart, with plans to expand this availability.
The partnership with Flipkart aims to enhance Bajaj Auto's omni-channel presence. This move simplifies the purchasing process by integrating online and offline experiences. Customers can also enjoy special launch offers, including up to ₹5,000 instant discounts and 12-month no-cost EMI options for a limited time.
Omni-Channel Strategy
Sarang Kanade, President of the Motorcycle Business at Bajaj Auto Ltd., expressed excitement about the collaboration. He stated, "We are thrilled to announce our collaboration with Flipkart, marking a new era in how customers can purchase Bajaj motorcycles. This initiative reflects our commitment to innovation and customer convenience."
He went on to say, "By making our wide range of motorcycles available on Flipkart, we are not only expanding our reach but also providing a seamless and quick buying experience for our customers. This collaboration is a significant step towards our omni-channel strategy, ensuring that our customers have access to our products both online and offline, enhancing their overall experience. We look forward to serving our customers in this new and exciting way."
Jagjeet Harode, Vice President of Electronics at Flipkart, shared his enthusiasm about the partnership. He said, "We are delighted to collaborate with Bajaj Auto to bring their extensive range of motorcycles to our e-commerce platform."
He also said, "By offering Bajaj motorcycles on Flipkart, we are not only expanding our automotive category but also making it easier for customers across India to conveniently book their preferred bikes from the comfort of their homes. We have seen very encouraging response from consumers to book motorcycles online and this launch is a great milestone in our journey of democratising access to the consumers."
Special Launch Offers
Customers can take advantage of several special launch offers when booking Bajaj motorcycles on Flipkart. These include up to ₹5,000 instant discounts and 12-month no-cost EMI options available for a limited period.
This initiative aligns with Bajaj Auto's strategy to provide an omni-channel experience by combining its extensive physical network with online convenience. The move aims to make purchasing motorcycles simpler and faster for customers.
By partnering with Flipkart, Bajaj Auto is expanding its reach while offering a seamless buying experience for its customers. The initiative reflects the company's commitment to innovation and customer convenience.
The availability of Bajaj motorcycles on Flipkart marks a significant step in the company's omni-channel strategy. It ensures that customers have access to products both online and offline, enhancing their overall shopping experience.
This collaboration between Bajaj Auto and Flipkart represents a milestone in making motorcycle purchases more accessible across India. The partnership aims to democratise access by allowing customers to book bikes from the comfort of their homes.
The initial rollout covers 25 cities but will expand over time as part of Bajaj Auto's broader strategy. This new approach is expected to attract more customers by offering them greater flexibility and convenience in purchasing motorcycles.
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