Ather Rizta Electric Scooter Prices To Be Hiked From January 1

Published: Monday, December 16, 2024, 17:32 [IST]

Ather's family-focused electric scooter, the Rizta, is set for a price increase. Starting January 1, prices will rise by Rs 4,000 to Rs 6,000. This adjustment affects all three variants of the Rizta. Currently, the base model starts at Rs 1.10 lakh. The price hike aims to maintain Ather's premium positioning in the market.

Ather Rizta Variants & Pricing

The Ather Rizta comes in three versions: S priced at Rs 1.10 lakh (ex-showroom), Z 2.9kWh at Rs 1.27 lakh (ex-showroom), and Z 3.7kWh at Rs 1.46 lakh (ex-showroom). Additionally, a Pro Pack is available for each variant, costing Rs 13,000 for the S, Rs 15,000 for the Z 2.9kWh, and Rs 20,000 for the Z 3.7kWh. This pack unlocks most of the scooter's features.

Features & Comparisons

The Rizta was introduced as a practical alternative to Ather's sporty models like the 450 series. It retains key components such as the battery and motor from its predecessors but adds new features like the Magic Twist regenerative braking system from the flagship 450 Apex model.

Market Positioning & Impact

With this price increase, Ather's Rizta will further distinguish itself from more affordable Indian electric scooters by Bajaj, TVS, and Hero. Ather has deliberately positioned its products on the premium side of the market spectrum to differentiate itself from legacy Indian OEMs.

The impact of this price change on Ather's sales figures in 2025 remains uncertain. However, it underscores Ather's strategy to maintain a premium image while offering family-friendly electric mobility solutions in India's evolving EV landscape.