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Ather 450S Strikes Hard With Price Cut, Outshines Bajaj Chetak & TVS iQube
The Ather 450S electric scooter has become even more accessible, with its price now starting below its key rivals such as the Bajaj Chetak Urbane and the base TVS iQube electric scooters.
The Ather 450S, without the Pro Pack, can now be yours for Rs 1,09,999, offering a compelling choice for eco-conscious commuters. If you opt for the additional Pro Pack, which is a mere Rs 10,000 more, you unlock an array of connected features that enhance the riding experience.
Seamless Performance with Smart Features
Despite the price revision, the mechanics of the 450S remain unchanged. Riders will appreciate the smooth operation thanks to its 2.9kWh battery, which boasts an impressive IDC-claimed range of 115km in its most efficient SmartEco mode.
For more typical use, you can expect a real-world range close to 90km. While home charging might take a bit longer, with a 0-80 percent charge time of around 6 hours and 36 minutes, Ather Grid fast-charging stations provide a quick burst of energy at 1.5km/min.
With 5.4kW and 22Nm of torque, this e-scooter zips through traffic with ease and can reach a top speed of 90kph. The Pro Pack further sweetens the deal, offering advanced features such as coasting regeneration, vehicle fall safe, and tow and theft alerts.
Moreover, you get complete access to all ride modes and Bluetooth connectivity, making the riding experience not just enjoyable but also tech-savvy.
Ather's Competitive Edge
The Ather 450S's new price point is strategic, placing it comfortably beneath the Bajaj Chetak Urbane, base TVS iQube, and the Ola S1 Air. This aggressive pricing, combined with its robust features and performance, gives Ather an edge in the competitive Indian e-scooter market.
Ather's 450S stands as a testament to the brand's commitment to delivering quality electric scooters that don't skimp on features or fun. With its latest pricing strategy, Ather not only makes the 450S more appealing to a wider audience but also intensifies the competition, urging its rivals to step up their game.
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