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Aprilia Lineup Updated In India – John Abraham Becomes New Brand Ambassador
Aprilia, the Italian motorcycle giant, has made waves in the Indian market with the official launch of its superbike lineup. This includes high-performance models the track-focused RSV4 Factory and the versatile Tuareg 660.
These bikes, available as Completely Built-up Units (CBUs), are now accessible through Aprilia Motoplex dealerships across the nation. Adding to the excitement, Aprilia has onboarded Bollywood heavyweight and motorcycle aficionado, John Abraham, as the face of the brand in India.
John Abraham, known for his passion for bikes, aligns perfectly with Aprilia's spirit, making him an ideal choice as the brand ambassador. His involvement is poised to enhance Aprilia's connection with Indian riders, leveraging his widespread appeal.
"I am thrilled to be a part of Aprilia's journey in India," said Abraham, underscoring his enthusiasm for the collaboration. Diego Graffi, the Chairman and MD of Aprilia, remarked on this significant development, stating, "The launch of our superbikes in India marks a key milestone for Aprilia." He expressed optimism about redefining the superbike segment in the country.
Graffi also highlighted the company's expansion plans, aiming to establish about 10 Motoplex showrooms across major cities by the end of FY Q1 2024. This expansion is a testament to Aprilia's commitment to the Indian market, promising to bring the best of what Aprilia offers to local riders.
Aprilia is celebrated for its advanced technology, captivating designs, and thrilling performance. The introduction of the superbike range is expected to offer Indian riders unparalleled riding experiences.
With John Abraham at the helm of its promotional efforts, Aprilia is set to craft compelling campaigns that highlight the joy of riding its motorcycles, aiming to reach and inspire a broader audience of riding enthusiasts in India.
DriveSpark Thinks
The collaboration with John Abraham and the launch of its superbikes in India are strategic moves by Aprilia to amplify its brand presence and connect with passionate riders across the country.
As Aprilia continues to expand its footprint, Indian motorcycle enthusiasts now have more reasons to rejoice, with access to a new range of high-performance bikes that promise to deliver extraordinary experiences on the road.
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