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Ola and MotoGP Bharat 2023: Showcasing The Future of Motorcycles
The largest EV firm in India, Ola Electric, is gearing up to display its advanced motorcycle range at the first-ever MotoGP Bharat held at the Buddh International Circuit from September 22-24, 2023. All fans can visit Ola’s booth in the Fanzone to discover the bikes and understand Ola’s outlook of the motorcycling world's future.
Ola has also entered into a significant collaboration with Buddh International Circuit (BIC), offering a fleet of their leading-edge S1 scooters to be used at the MotoGP. These S1 scooters from Ola will take the place of the ICE two-wheelers in functions like marshall support during the event. This impactful partnership is in line with MotoGP’s pledge towards sustainable operations as they gear up for the MotoE World Championship's second season in 2024.
Anshul Khandelwal, CMO, Ola Electric, expressed, "This period is truly thrilling for Indian motorsports. The ultimate motorcycle racing stage has finally reached India. Ola symbolizes the pinnacle of EV two-wheelers, just like MotoGP stands for top-tier two-wheeler racing. As we are venturing into motorcycles' exciting domain, we are incredibly eager to partake in this international motorsports event to exhibit the motorcycling future and share Ola’s vision, engineering capabilities, and technology on a worldwide scale. I am confident that our involvement will spark anticipation for our bike’s entry and fuel excitement about electric motorcycles' future, not only in India but globally.”
Ola has firmly established its position as a leading entity in India’s transition towards electric vehicles in the two-wheelers segment in recent years. The company aspires to redefine motorcycles with its new range that includes four superior models- Diamondhead, Adventure, Cruiser, and Roaster. Considering the demand across all popular categories, Ola is set to broaden its range within each category.
Ola's considerable investment into R&D and cell-manufacturing will form a solid foundation for their future products. Although the pre-reservation for the bikes is on, they are likely to be launched by the end of 2024.
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