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Oben Electric Open Its First Experience Center In Bengaluru: Plans To Boost Sales
Oben Electric, the Indian electric motorcycle manufacturer, has launched the first company-operated experience center in Bengaluru's HSR Layout. This 3000 square feet facility is one of the largest venues for interactive electric two-wheeler experiences in India, showcasing the premier electric motorcycle, Oben Rorr.
Oben Electric, an Indian electric motorcycle manufacturer, launched its first company-operated experience centre in Bengaluru's bustling district, HSR Layout. This hub, located in HSR Layout, Karnataka, called Oben Electric Experience Centre, spans a remarkable 3000 square feet and is designed to highlight the Oben Rorr electric motorcycle.
Bengaluru is one of the largest interactive venues for electric two-wheelers in India and the facility was inaugurated on August 31. Envisioning a future where customers interact with vehicles in a refreshingly innovative way, Oben Electric deftly combines sleek design and cutting-edge customer interaction technologies at the centre.
This facility surpasses the traditional showroom concept by fusing aesthetic appeal and the latest technology to create a captivating customer journey. At the heart of the Oben Experience Centre are four distinct zones: Moto Live, Moto X, Moto Rack, and Moto Zen.
The centrepiece, Moto Live, has been purpose-built to offer customers an engaging space in which they can get to know the live product, exploring its essential details and features of the product.
Next in the customer's journey comes Moto X, which lets the customer dive deeper and virtually explore key components in intimate detail. With the assistance of interactive wireless displays and augmented reality, enthusiasts can uncover the unique and defining features that make Oben Rorr.
On the other hand, Moto Zen offers a relaxing café ambience that fosters open conversations between customers or with the brand, providing an opportunity for them to share stories, experiences, or thoughts on the Oben Rorr. Lastly, Moto Rack offers a collection of accessories and merchandise to accentuate the experience.
Founder and CEO of Oben Electric, Madhumita Agrawal, shared her insights on the launch: "Stepping into our first experience centre in Bengaluru is like watching a dream come to life. This centre is a symbol of our commitment to innovation and a customer-centric approach, raising the bar in the electric mobility sector. The immersive design and state-of-the-art technology of this showroom echoes our brand's ethos, offering a platform for enthusiasts to explore, appreciate and interact. We warmly welcome everyone into the future of EV lifestyle with Oben Electric."
Thoughts: The opening of this showroom, Oben Electric intends to establish more FOFO (Franchise Owned, Franchise Operated) experience centres throughout Bengaluru and extend to all of India's major cities by the fiscal year's end.
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