Royal Enfield Sales Breakup July 2022 - Classic 350, Meteor 350, Himalayan & More

Royal Enfield has been on a spree of new launches and the two-wheeler manufacturer is expected to launch two more motorcycles before the year-end. That being said, Royal Enfield has been a dominant force in the 350cc segment in India.

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    Royal Enfield Sales Breakup July 2022 - Classic 350, Meteor 350, Himalayan & More

    This trend continues to be true and the YoY sales figures for Royal Enfield motorcycles are improving as well. Thanks to new launches, we expect the sales figures to go up in the coming months as well.

    Royal Enfield Sales Breakup July 2022 - Classic 350, Meteor 350, Himalayan & More

    Royal Enfield Classic 350 (23,223 units)

    The Royal Enfield Classic 350 continues to be the best-selling Royal Enfield motorcycle in India. In July 2022, Royal Enfield sold 23,223 units of Royal Enfield Classic 350 motorcycles in India. Thanks to strong sales performance, the YoY sales figures have increased for the Classic 350 motorcycle by more than 37 per cent.

    In comparison, MoM sales figures for the motorcycle have come down by a small margin as the company managed to sell 2,202 more units of Classic 350 motorcycle in the month of June 2022, resulting in a MoM sales dip of almost 9 per cent.

    Royal Enfield Sales Breakup July 2022 - Classic 350, Meteor 350, Himalayan & More
    Rank Royal Enfield Jul-22 Jul-21 Growth (%) YoY
    1 Classic 350 23,223 16,890 37.50
    2 Meteor 350 8,088 8,777 -7.85
    3 Bullet 350 6,530 7,133 -8.45
    4 Electra 350 3,853 2,949 30.65
    5 Himalayan 3,441 2,730 26.04
    6 650 Twins 1,394 811 71.89
    Rank Royal Enfield Jul-22 Jun-22 Growth (%) MoM
    1 Classic 350 23,223 25,425 -8.66
    2 Meteor 350 8,088 8,645 -6.44
    3 Bullet 350 6,530 5,893 10.81
    4 Electra 350 3,853 4,363 -11.69
    5 Himalayan 3,441 4,514 -23.77
    6 650 Twins 1,394 1,425 -2.18
    Royal Enfield Sales Breakup July 2022 - Classic 350, Meteor 350, Himalayan & More

    Royal Enfield Meteor 350 (8,088 units)

    The Royal Enfield Meteor 350 is an amazing motorcycle for anyone who spends a lot of time on the saddle. The motorcycle has excellent touring abilities and is well known for it. However, the Meteor 350 continues to be in the shadows of the Classic 350 as the company managed to sell just 8,088 units in July 2022.

    As a result, both YoY and MoM sales figures for the Royal Enfield Meteor 350 motorcycle have come down by almost 8 per cent and 7 per cent, respectively.

    Royal Enfield Sales Breakup July 2022 - Classic 350, Meteor 350, Himalayan & More

    Royal Enfield Bullet 350 (6,530 units)

    The Royal Enfield Bullet 350 is an iconic motorcycle and the motorcycle has a very loyal fan base. However, sales figures are average compared to the Classic 350 motorcycle at just 6,530 units in July 2022.

    In comparison, Royal Enfield sold 7,133 units of Bullet 350 motorcycles in July 2022, thus resulting in a YoY sales dip of more than 8 per cent. However, MoM sales figures for the Royal Enfield Bullet 350 motorcycle have improved by more than 10 per cent as the company managed to sell 637 units more compared to the previous month.

    Royal Enfield Sales Breakup July 2022 - Classic 350, Meteor 350, Himalayan & More

    Royal Enfield Electra 350 (3,853 units)

    The Royal Enfield Electra 350 is not a motorcycle for everyone's liking. However, the motorcycle has a lot of character to it and many Royal Enfield fanboys like the motorcycle for its simplicity. In July 2022, Royal Enfield sold 3,853 units of Electra 350 motorcycles in India, resulting in more than 30 per cent increase in YoY sales figures.

    However, MoM sales figures for the Royal Enfield Electra 350 motorcycles are down by almost 12 per cent as the company managed to more than 4,300 units in June 2022.

    Royal Enfield Sales Breakup July 2022 - Classic 350, Meteor 350, Himalayan & More

    Royal Enfield Himalayan (3,441 units)

    The Royal Enfield Himalayan is a very capable motorcycle designed to take you places where other Royal Enfield motorcycles wouldn't. In July 2022, Royal Enfield sold 3,441 units of Royal Enfield Himalayan motorcycles in India, resulting in a 26 per cent YoY sales increase for the model.

    Despite decent sales performance, MoM sales seem to have gone down as the manufacturer sold 1,073 units more in June 2022.

    Royal Enfield Sales Breakup July 2022 - Classic 350, Meteor 350, Himalayan & More

    Royal Enfield 650 Twins (1,394 units)

    The Royal Enfield 650 twins are currently the most affordable twin-cylinder motorcycle you can buy in the country. They offer exceptional value-for-money and performance as well. Thanks to such qualities, Royal Enfield has managed to sell just 1,394 units in July 2022, resulting in an almost 72 per cent increase in YoY sales figures.

    Though MoM sales figures are technically down, they are only down by just 31 units and resulting in a MoM sales dip of just 2 per cent.

    Royal Enfield Sales Breakup July 2022 - Classic 350, Meteor 350, Himalayan & More

    Thoughts About Royal Enfield's Sales Performance In July 2022

    Analysing the sales performance of Royal Enfield, we can see that the brand has improved its YoY sales performance by a decent margin. However, the brand has also suffered a minor dip in MoM sales performance, but we do expect the MoM sales to jump in the coming months due to the upcoming spree of festivals.

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    Read more on: #sales #royal enfield #news
    Article Published On: Monday, August 29, 2022, 11:25 [IST]
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