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German motorcycle manufacturer BMW Motorrad has opened a new showroom in Bangalore. BMW has appointed JSP Motorrad as its second dealer partner for Bangalore. Bangalore is the first city in India to feature two different dealership for the German motorcycle brand.
The new JSP Motorrad dealership is located in the Koramangala area of Bangalore. The dealership is headed by Sudarshan Ponraj, Dealer Principal, JSP Motorrad. Bangalore's first BMW Motorrad dealership - Tusker Motorrad - is located at Lavelle Road near the city centre.
The new JSP Motorrad dealership showroom covers a total area of 8,300 square feet at at No. 162, Kathalipalya, 80 Feet Main Road, Koramangala 4th Block, Bangalore. The new showroom showcases 11 motorcycles from BMW Motorrad's range in India and also features a customer lounge, cafe and a wide array of BMW Motorrad accessories and lifestyle merchandise.
The new JSP Motorrad dealership also features a 2,000 square feet workshop with 6 different mechanical bays to ensure customers get the full after sales sevice experience.
Speaking at the launch of the new JSP Motorrad dealership, Vikram Pawah, President, BMW Group India said, "BMW Motorrad delivers a promise not only of outstanding products, but also of outstanding moments for a lifetime. Our ultimate riding machines are designed for all kinds of riding enthusiasts. Having set-up a robust dealer network in the premium segment, we are consolidating our presence further. We are thrilled to appoint the second BMW Motorrad dealership in Bengaluru with our trusted partner JSP Motorrad. The new facility will play an instrumental role in offering a personalised, emotional and premium experience."
Sudharsan Ponraj, Dealer Principal, JSP Motorrad added his thoughts about the opening of the newest BMW Motorrad dealership, "We take great pride in our long-term relationship with BMW Motorrad and are thrilled to extend our operations to Bengaluru. We are excited to tap the increasing potential in Karnataka market. The launch of India's first 'Point of Experience' dealership in Bengaluru will offer unrivalled sales, aftersales experience to riding enthusiasts. Further, our focus will be on building a strong riding community, celebrating love for riding, going to places unexplored and to 'Make Life a Ride'."
BMW Motorrad currently sells 22 motorcycles and 1 scooter in India out of which only 2 - the G 310 R and the the G 310 GS - are manufacturered in India. All the other 20 motorcycles and the C 400 GT scooter are imported into India as Completely Built Units (CBUs).
The G 310 R and the G 310 GS are both locally produced at the production facility of BMW Motorrad's partner TVS Motor Company. TVS uses the mechanical parts from the the two G 310 series bikes for its Apache RR310 flagship motorcycle. All three bikes make use of the 313cc engine that produces 34bhp and 28Nm of peak torque.
Thoughts On BMW's New Dealership In Bangalore
The new BMW Motorrad dealership in Koramangala will serve fans and potential buyers of the German marque's motorcycles and scooter in South Bangalore. The opening of a second BMW Motorrad dealership in Bangalore (a first for any city in the country) shows the growing enthusiasm for BMW and other performance brands in India's tech capital and the state of Karnataka.