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Triumph Motorcycles India has announced that they will not be hiking prices of their BS6-compliant models in the country until July 2020. The decision to defer the increase in prices comes amidst the COVID-19 pandemic and lockdown situation in India.
Triumph Motorcycles has also stated that in addition to the deferred price hike, the company has also extended the warranty for its motorcycles as well. According to the statement, all motorcycles whose warranty period expires between the 20th of March and 3rd of May will receive an extension.
This extension period will be until the 30th of June 2020. The company also stated that all customers whose motorcycle is up for periodic maintenance can get it done within the first 30 days of the lockdown ending.
Shoeb Farooq, General Manager, Triumph Motorcycles India Pvt Ltd said,
"Triumph Motorcycles has decided to defer the upcoming BS-VI price increase amidst the current difficult and unprecedented circumstances due to the COVID19 pandemic."
"We also understand that our customers would have been concerned with their motorcycle warranties expiring in March & April and services lapsing in the lockdown period, hence to ease their concerns we've decided to extend the expiring warranties until 30th June 2020 & any lapsed periodic maintenance during the lockdown will not impact warranty as long as customer gets it done within a month of the lockdown opening."
"At the back end we are preparing our dealerships to handle any increased service volume post the lockdown and we've put processes in place to ensure a smooth customer experience. These are trying times and as a brand we want to offer as much support to our customers as possible."
Triumph Motorcycles India also confirmed that they had prepared for the transition from BS4 to BS6 well in advance. This has translated to zero unsold BS4 inventory among its dealers in india.
Thoughts On Triumph Motorcycles Deferring The Price Hike Of Their BS6 Models
Triumph Motorcycles is an iconic British brand which offers a number of premium motorcycles in the Indian market. Among them, the Bonneville range is the most popular, bringing in the highest sales for the brand in the Indian market.