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Lambretta made an announcement about their plans for the Indian markets in the December of 2018. We hear now, that the two-wheeler manufacturer is planning to launch two models. Once launched, Lambretta will compete with, and possibly break the monopoly held by Vespa.
Lambretta is set to showcase the Lambretta Electric at the 2020 Auto Expo in India. This will be the global unveiling of the product. The Lambretta Electric is currently in development in Milan, Italy. More details about the Electric will surface closer to launch.
The company plans to introduce a model called the Super Lambretta. This model is the biggest in it's portfolio and they say this will be placed as the top-end variant.
Lambretta has signed with Noida based Lohia Auto and Delhi based Bird Group as their India partners. Lambretta's parent company, Innocenti, was looking for land near Mumbai recently. They intend building an assembly plant that will serve the Indian market, and also cater to international exports to other countries, including the African continent.
The scooters may most likely be 'made-in-India' in order to keep prices low and competitive. Lambretta appears serious about their plans for India and they have started the process to get back their trademarks in India.
Innocenti sued Scooters India in the EU for unlawful licensing of the Lambretta trademark in a multi-million suite. This law-suit was filed in 2020. The Italian brand is working to abolish unlawful use of the Lambretta brand in the Indian market. Scooter India was formed by the Indian Government after they took over the factory from Lambretta to manufacture three-wheelers.
Retro seems to be making a comeback in multiple sectors. Royal Enfield is ruling the roost in its space. Jawa created a big hype. And now Lambretta plans a re-entry with their retro line of scooters.
Thoughts About The Lambretta Launch In India
Finally! Most of us have seen an old-school Lambretta during our kinder years. The scooter always fascinated us for two major reasons - one, it looked gorgeously retro, and two, those who owned it took care of it. This may have been the only scooter that was well maintained and well looked after across the whole country. And now Lambretta is making a comeback. How cool is that! I think we need more moolah in our accounts. Too many fantastic motors launching every other month!