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Japanese motorcycle manufacturer Kawasaki launched the Z250 in India with the idea of offering an alternate option to those interested in naked versions of Ninja 250 and the Ninja 300, and also with the idea of dominating the 250cc segment. In spite of being priced lower than the then Ninja siblings, it failed to attract customers, and never really got any traction.
According to the official SIAM sales data, Kawasaki retailed a poor 38 units of the twin cylinder motorcycle during the financial year 2017-18, and only 2 units during the financial year 2018-19. This means the motorcycle has seen absolutely no interest from consumers.
In fact, Kawasaki has not retailed a single Z250 during 2019. Taking the cue from poor sales, the company as removed the listing of the quarter liter Z250 motorcycle off its website. Ideally the Z250 made zero sense after the highly localized Ninja 300 was launched at Rs 2.98 Lakh, ex-showroom (India).
Kawasaki retails the Z300 and the Z400 in international markets. It also retails single cylinder versions of similar capacity, and has branded these as the 'SL' line up. The company has the option of launching one of, or all of these motorcycles in India, but that depends on how aggressive they want to be, and what their sales targets are for the current financial year.
The Kawasaki Z250 produced 32bhp power @ 11,000rpm and 21Nm of peak torque at 10,000rpm. It featured a 249cc parallel twin liquid cooled DOHC engine.
Thoughts About Kawasaki Stopping The Z250
Good decision. Any asset that does not work for a brand must be put down. Kawasaki have made a good decision to stop production of the Z250. In fact they should have pulled the motorcycle off the shelf immediately after 2018. Thirty eight units is really bad, and we're wondering what Kawasaki was thinking when they decided to retail the model for an additional year.
Although the company has not issued any statements, we expect that Kawasaki too, just like Yamaha and Honda will concentrate on premium performance motorcycles going forward. The best space to be in that segment is the sub-500cc space that is currently dominated by KTM. As always, pricing is the key to success in India.