Ducati Planning Expansion Into Tier Two Cities — Want Better Presence In India

Italian motorcycle manufacturer Ducati has just announced that they are looking at Tier-2 cities as part of their expansion plan in India. Ducati current has nine dealerships across the country, and the want to tap in to Tier-2 cities is because they want to have a bigger presence in the country.

Ducati is currently present in Hyderabad, Delhi-NCR, Mumbai, Pune, Ahmedabad, Bangalore, Kochi, Kolkata and Chennai. Sergio Canovas, Managing Director, Ducati India, said that the expansion into Tier-2 cities is crucial because India is an important market for the brand.

Ducati offers 27 models across several motorcycle styles in India. Ducati said that their goal with the expansion was proper positioning of the brand and not a gain in market share. Mr. Canovas said that Ducati sees potential growth in the Indian market and therefore the move.

The Italian manufacturer has no plans of investing in a production or assembly line in India at the moment. Mr. Canovas said that an investing in an assembly line within the country depends on what is best for the markets in terms of cost, quality, and supply. He feels that the current free trade agreement between India and Thailand works best for customers in India. He added, "However, if things change, if it requires to be here, there is no doubt that we will be here."

Ducati India says that the current vision for the company over the next year or two, would be to work on consolidation and offering customers more reason to ride.

Talking about more reasons to ride, Ducati has just launched it's 2019 Scrambler line up in India. Priced between Rs 7.8 lakh and Rs 9.7 lakh, the motorcycles were unveiled at the newest dealership at Hyderabad. The new line up consists of four variant of the 2019 Scrambler - the Scrambler Icon, the Scrambler Cafe Racer, the Scrambler Desert Sled, and the Scrambler Full Throttle.

Deliveries of these motorcycles are scheduled to begin within the next couple of weeks, with the exception of the Scrambler Full Throttle. The Full Throttle variant is scheduled for deliveries starting June 2019.

Thoughts About Ducati's Tier-2 City Expansion Plans

Expansion in to Tier-2 cities makes more sense if motorcycles are better priced. It does seem like Ducati is doing this to support it's Tier-1 city customer base. Many of us rarely see a Ducati or a motorcycle of equal class on a long distance run. This is because there isn't too much of support infrastructure available for them. Companies like Royal Enfield and KTM on the other hand are present almost everywhere. This make it easier for a rider to run longer distances without worrying about OEM support along the way.

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Article Published On: Saturday, April 27, 2019, 13:44 [IST]
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