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Benelli returned to India the second time around and partnered with Hyderabad based Mahavir Group. Benelli then relaunched the naked TNT 300, the fully faired 302R, the inline four TNT 600i, and the new siblings, the TRK 502 and the 502X. The company has now announced that it has reduced prices of its 300cc motorcycles by a fairly large amount.
Benelli has said that the drop in price comes because of the reduction in manufacturing costs of the TNT 300 and the 302R models. Both motorcycles are powered by a 300cc, inline-twin cylinder motor that produces 38.8bhp of power @ 11,500rpm and peak torque of 26.5Nm @ 10,000rpm.
Vikas Jhabakh, Managing Director, Benelli India said, "We strongly believe in the value proposition of our products and customer sentiments towards the brand Benelli. We have witnessed a significant reduction in the manufacturing cost of the TNT 300 and 302R models and this has helped us to pass on the benefit to the biking enthusiasts in India."
With the revised pricing, both motorcycles are more affordable, and are placed in better positions against competitors. The 302R is priced at just one thousand more than the Kawasaki Ninja 300 (Rs 2.98 lakh) and will even rival the TVS Apache RR310 (Rs 2.24 lakh).
On the other hand, the naked TNT 300 now costs just as much as the BMW G 310 R and sits closer to the KTM 390 Duke (Rs 2.48 lakh). Prices mentioned are ex-showroom (India). The TNT 300 now costs Rs 2.99 lakh - a price reduction of Rs 51,000 from the old price of Rs 3.50 lakh. And the price of the 302R has reduced to Rs 3.10 lakh from the old price tag of Rs 3.70 lakh. Prices mentioned are ex-showroom (India).
The last update we had about pricing as far as Benelli is concerned, is that the manufacturer increased prices of the TRK 502 and the TRK 502X by Rs 10,000. The price increase came in to effect on 21 April 2019.
Thoughts About The Price Reduction For The Benelli Motorcycles
This is excellent news for those who want to want to own one of these motorcycles. Benelli machines are high quality and they perform like a dream. Hopefully Benelli will drop prices for the rest of their fleet as well. Reducing prices is a sure-shot way of heavy sales and that eventually leads to an increase on market percentages. Who knows, with the KTM Duke 790 scheduled for a June launch, manufacturers may reduce prices to compete with the Austrian hooligan. Let's wait and see.