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Bajaj Auto has announced that the just-about unveiled all-electric Chetak will be sold via KTM dealerships. The company feels that KTM dealerships are more premium and they want to position the all new Chetak as a premium offering.
Bajaj Auto recently unveiled its first electric offering, the Chetak, and the scooter was criticized for its near Vespa styling. The company plans to launch first at Pune, and then Bangalore, before launching in other domestic markets.
Bajaj auto feels that KTM dealers are better equipped to retail KTMs, the Husqvarna range of motorcycles, and the all-electric Chetak. The company plans to upgrade its existing Bajaj dealerships in order to offer customers a premium experience.
The all-electric Chetak features an IP67 (waterproof) Lithium-ion battery with NCA cells, and arrives with Eco and Sport riding modes. The modes offer a range of 95km and 85km respectively. The electric scooter also features a reverse assist mode.
Bajaj's all new electric Chetak features a round LED headlight, DRLs, feather-touch functions for the horn and indicator switches, sequential LED indicators, and a large digital instrument cluster. Bajaj Auto has also installed mobility software like communications, security features, and user authentication.
The Chetak will feature a single side tubular suspension set up at the front, and a mono-shock at the rear. The scooter will arrives with a single side cast aluminum swingarm, will feature 12-inch wheels, a disc brake at the front and drum brakes at the rear. The Chetak is expected to feature regenerative braking as well.
Speculation is that the scooter will arrive with an all-metal body, but we think this will add too much drag to the electric capabilities of the vehicle. We expect the scooter to be priced at roughly between Rs 95,000 and Rs 1.35 lakh (ex-showroom, India)
Thoughts About The Chetak Being Retailed Via KTM Dealerships
This is a smart move by Bajaj. KTM dealers are one of the busiest in the country and they are a well established name. Selling the Chetak via their stores puts the Chetak in a different space all-together. Bajaj can command a premium and people will still buy it.