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Honda Motorcycles are the second largest two-wheeler brand in India after Hero MotoCorp. Most of the sales volume for the brand is through its commuter motorcycles, such as the Shine 125, as well as the Livo and the Dream series in the 110cc category.
Internationally, Honda Motorcycles has a large portfolio of premium motorcycles, however, the company is yet to introduce many of them in the Indian market. Especially in the competitive 200 - 300cc segment, Honda offers the CBR 250R although, the model is now outdated and a new version is yet to be introduced.
In an interview with Economic Times, Minoru Kato, President, Honda Motorcycles & Scooters India Pvt Ltd stated that the company has strong intentions to introduce premium segment motorcycles in the Indian market. However, these premium segment products will be launched only after the implementation of the BS-VI emission norms.
He also mentioned that the premium motorcycles will start cover a range of categories, from the smaller 160cc to the 200 and 300cc segment. The products could also include the introduction of a street bike or even a cruiser.
The new cruiser or street bikes from Honda motorcycles will be built specifically for the domestic market and will target the likes of the Royal Enfield. Honda is said to have conducted a number of surveys, in order to understand the segment they need to enter to boost their growth in India.
Apart from the premium motorcycle segment, Honda Motorcycles is also looking at introducing more products in the commuter segment as well. This is in orderto boost sales and overtake their main rival in the domestic market, Hero MotoCorp.
Hero MotoCorp's Splendor is currently leading the sales in the mass-market two-wheeler segment. Honda does have the Livo and the Dream series for competition, however, are not able to beat the 110cc segment leader. In the 125cc category though, Honda is leading the sales with their CB Shine offering.
The company is also currently concentrating mainly on the domestic market, with just 5 per cent of production being exported. The company will concentrate on exports after the implementation of BS-VI and the OBD norms, which will make it easier for export to advanced markets such as Europe.
Thoughts On Honda Motorcycles Product Lineup In India
Honda Motorcycles India has been receiving a lot of pressure from Japan to push two-wheeler sales in the country. India is the largest contributor to two-wheeler sales for the company and is hoping to beat their rivals, Hero MotoCorp. The Japanese company hope that the introduction of more premium and mass-market productswill help them grow further.