Honda Two Wheelers India Aims Big In Shared Mobility — Partners With Drivezy

Honda Two Wheelers has announced their partnership with Drivezy – one of India's leading car and bike sharing firms in India – to promote shared mobility solutions in Bangalore and Hyderabad. According to the deal, Honda will supply 3000 two-wheelers to be used for shared commuting.

In a press conference headed by Mr Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing at Honda Two Wheelers India, the brand shared that ridesharing is an emerging business opportunity in urban areas. The company has recognised Bangalore and Hyderabad as key areas to initiate the new strategy, after having done enough research and survey in urban commuting.

Honda Two Wheelers India Aims Big In Shared Mobility — Partners With Drivezy

What Is Shared Mobility?

Shared mobility or ridesharing is basically a new trend seen in major cities around the world, including the ones in India. Through this, owners or fleet operators can rent out their vehicles through a dedicated platform such as Drivezy. The vehicles will have private number plates too but will have some badging or identification to show that they're rentals.

Honda-Drivezy Strategy In Brief

Honda Two Wheelers India Aims Big In Shared Mobility — Partners With Drivezy

Drivezy, already operating in various major urban areas in India, has got a strong client base. Honda, being one of the most popular two-wheeler brands in the country, can supply large stocks of their best-selling products to Drivezy. In this process, both firms can benefit equally and expand their business to further areas.

Honda Two Wheelers India Aims Big In Shared Mobility — Partners With Drivezy

The partnership has already been carried out in Gurgaon, where both scooters and motorcycles have been allotted for ridesharing. As for Bangalore and Hyderabad, only the Honda Activa 5G and the Cliq have been chosen for now.

Why Activa 5G & Cliq?

Honda Two Wheelers India Aims Big In Shared Mobility — Partners With Drivezy

The Honda Activa 5G is the best-selling two-wheeler in India (you can check the sales report – here) and is also the very first scooter which Honda has sold in India. The latest version of the Honda Activa comes with enough equipment such as combi-braking, LED headlight and a 4-in-1 locking system.

Honda Two Wheelers India Aims Big In Shared Mobility — Partners With Drivezy

The Honda Cliq, on the other hand, is a utilitarian vehicle aimed for the rural environment. It costs very less and has got a rugged appeal. Features such as block-pattern tyres and rear carrier further increase its practicality on most riding conditions.

What Honda Has To Say

Honda Two Wheelers India Aims Big In Shared Mobility — Partners With Drivezy

Mr Yadvinder Singh shared, "Driving the shared mobility story in India is the young and digital-savvy generation who is looking for convenient last mile connectivity solutions for their daily commute. In our understanding, high utilization of the asset - that is the two-wheeler itself, is the key to the success of this business model. Scooters with universal acceptance due to their unisex appeal, comfort and convenience and are the most preferred choice of customers availing shared mobility services. As a result, more and more shared mobility companies are inducting Honda scooters – the undisputed first choice of scooter customers in their fleet. We thank Drivezy for trusting in Honda for their latest fleet expansion of 3000 units and wish them the very best."

Thoughts On Honda's New Ridesharing Initiative With Drivezy

Honda Two Wheelers India Aims Big In Shared Mobility — Partners With Drivezy

With the brand image of Honda Two Wheelers and market experience of Drivezy, the new partnership surely promises an impact in urban two-wheeler mobility. Ridesharing, although still not widely popular, is an effective solution for those looking for a mode of conveyance when they visit a city for the first time. In the coming months, the partnership will expand to other states too.

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Read more on: #honda motorcycle
Article Published On: Friday, August 31, 2018, 19:05 [IST]
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