Harley-Davidson has opened a skills centre in India, which it calls the Harley-Davidson University, to help in training employees.
There were only three such technical centres in the Asia Pacific with the one in India now the fourth. Located in the national capital region, the Harley-Davidson University would train dealership service engineers using theoretical and practical methods.
The Harley-Davidson University is located at the Capital Harley-Davidson dealership in, Delhi and will be manned by the dealership staff. John McEnaney, Lead for technical training for Harley-Davidson in the Asia-Pacific region was present at the launch of the centre.
Members of the media were invited to take apart and rebuild Harley-Davidson's Milwaukee Eight engine, under the guidance of John McEnaney.
Harley-Davidson seems to be investing heavily in the Indian market. In 2011, the American icon opened its manufacturing facility in Bawal, Haryana. This facility manufactures the Street 750 and 500. Additionally, the plant assembles its Sportster line, Dyna line and the Softail line as well.
The Harley-Davidson Street 750 produced in India is exported to European countries. Harley-Davidson currently has 27 dealerships in India, selling a portfolio of 14 models.
Harley-Davidson is now focusing on properly training its dealership staff, a process that would be helped greatly by the launch of the Harley-Davidson University.
The launch of the Harley-Davidson University in India would help the American marque in its expansion strategy and strengthen its stronghold in the Indian market.