Harley-Davidson To Introduce 250cc – 500cc Motorcycles For Asia — Harleys For The Masses?

Harley-Davidson 250cc – 300cc Motorcycles To Be Introduced: Harley-Davidson, the American motorcycle maker, has just made a massive announcement that could very well change their direction in the market. The company has confirmed that they have plans to expand their global footprint by introducing new small-capacity motorcycles for Asian countries, especially India.

Harley Davidson Announces Huge Plans For India — 250CC - 500CC Motorcycles

Harley-Davidson will start manufacturing 250cc – 500cc motorcycles in partnership with an Asia-based two-wheeler company, similar to that between Bajaj and KTM or TVS and BMW Motorrad.However, no details are known about the potential partner.

Harley Davidson Announces Huge Plans For India — 250CC - 500CC Motorcycles

The company will also be launching the production version of the Livewire electric motorcycle by August, next year. Harley-Davidson's President and CEO, Matt Levatich, has told that he is pushing hard to reverse the company's state of affairs. He also says that they plan to shift production away from the US due to increased EU tariffs.

Harley Davidson Announces Huge Plans For India — 250CC - 500CC Motorcycles

The company is very careful of the tasks ahead as the expansion process will cost the brand a fortune. To be precise, Levatich has estimated a total investment of $825 million or Rs 5,660 crore for the next four years.

Harley Davidson Announces Huge Plans For India — 250CC - 500CC Motorcycles

The plan – ‘More roads to Harley-Davidson' – is spread out to the year 2022. Moreover, the company has claimed to launch 100 new motorcycles by 2027. As of now, the list includes the Pan America 1250, a 1250cc Custom and a 975cc Streetfighter model which will make their debut by 2020.

Harley Davidson Announces Huge Plans For India — 250CC - 500CC Motorcycles

Harley wants to take its accessibility a notch higher and plans to develop a 250cc to 500cc motorcycle especially for the Asian market. It is clearly mentioned that this new motorcycle will be an important product for the Indian market.

Harley Davidson Announces Huge Plans For India — 250CC - 500CC Motorcycles

The company, along with the plan to introduce lighter motorcycles, also intends to boost their online experience through their website – www.harley-davidson.com. Also, Harley is looking to establish strategic alliances with leading global e-commerce brands.

So maybe one day, you could buy your Harley through online stores such as Amazon or even Flipkart.

Harley Davidson Announces Huge Plans For India — 250CC - 500CC Motorcycles

With the 'More Roads to Harley-Davidson' plan, the company expects to generate an additional revenue of one billion dollars in 2022 as compared to last year; a significant amount, indeed. As of now, it is too early to say anything about the new 250cc – 500cc motorcycles. But it is definitely something to look forward to.

Harley Davidson Announces Huge Plans For India — 250CC - 500CC Motorcycles

Thoughts On Harley-Davidson's Plans To Introduce 250cc – 500cc Motorcycle

Harley-Davidson motorcycles have never been about affordability. However, the brand's latest plans to make 250cc – 500cc light motorcycles could make a difference to that. If the company does partner with an Indian motorcycle brand and price the new products right, we can definitely see some top-sellers. What do you think?

India's LARGEST EVER political poll. Have you participated yet?
X

Get Instant Auto Updates From DriveSpark

We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Drivespark sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Drivespark website. However, you can change your cookie settings at any time. Learn more