Harley-Davidson To Introduce 250cc – 500cc Motorcycles For Asia — Harleys For The Masses?

Harley-Davidson will start manufacturing 250cc – 500cc motorcycles in partnership with an Asia-based two-wheeler company, similar to that between Bajaj and KTM or TVS and BMW Motorrad.However, no details are known about the potential partner.

The company will also be launching the production version of the Livewire electric motorcycle by August, next year. Harley-Davidson's President and CEO, Matt Levatich, has told that he is pushing hard to reverse the company's state of affairs. He also says that they plan to shift production away from the US due to increased EU tariffs.

The company is very careful of the tasks ahead as the expansion process will cost the brand a fortune. To be precise, Levatich has estimated a total investment of $825 million or Rs 5,660 crore for the next four years.

The plan – ‘More roads to Harley-Davidson' – is spread out to the year 2022. Moreover, the company has claimed to launch 100 new motorcycles by 2027. As of now, the list includes the Pan America 1250, a 1250cc Custom and a 975cc Streetfighter model which will make their debut by 2020.

Harley wants to take its accessibility a notch higher and plans to develop a 250cc to 500cc motorcycle especially for the Asian market. It is clearly mentioned that this new motorcycle will be an important product for the Indian market.

The company, along with the plan to introduce lighter motorcycles, also intends to boost their online experience through their website – www.harley-davidson.com. Also, Harley is looking to establish strategic alliances with leading global e-commerce brands.

So maybe one day, you could buy your Harley through online stores such as Amazon or even Flipkart.

With the 'More Roads to Harley-Davidson' plan, the company expects to generate an additional revenue of one billion dollars in 2022 as compared to last year; a significant amount, indeed. As of now, it is too early to say anything about the new 250cc – 500cc motorcycles. But it is definitely something to look forward to.

Thoughts On Harley-Davidson's Plans To Introduce 250cc – 500cc Motorcycle

Harley-Davidson motorcycles have never been about affordability. However, the brand's latest plans to make 250cc – 500cc light motorcycles could make a difference to that. If the company does partner with an Indian motorcycle brand and price the new products right, we can definitely see some top-sellers. What do you think?