India Yamaha Motor Pvt. Ltd. opened its first Yamaha Scooter Boutique in India at Chennai, Tamil Nadu. The Yamaha scooter boutique was inaugurated under the banner of its dealership "Bikerz".
The scooter boutique offers a gallery of riding possibilities, where customers are offered a one stop solution for both scooters and fashion accessories. The Yamaha Scooter Boutique covers an area of 3100 sq.ft. area for both sales and service.
The boutique from Yamaha also offers a complete range of scooters of Yamaha available in India. Yamaha wants to provide the highest level of customer service to its scooter customers along with latest variants sporting the brand's DNA of style, sportiness and innovation will open out in the appropriate scale through the scooter boutique.
India Yamaha began selling scooters in the country from 2012 and over the years has added an attractive lineup of scooters. Yamaha retails the retro-stylish scooter Fascino, new Alpha disc brake version for family riding, unisex scooter Cygnus Ray Z and Cygnus Ray - ZR for boys.
Yamaha is aiming to further strengthen its commitment towards quality by promoting its scooters and engaging customers to canonise their individualistic sense of fashion. Scooter Boutique will also display ride props, safety training and supports, etc.
Commenting on the launch of the Scooter Boutique, Mr Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd. said, "Yamaha's innovation in design and technology has contributed significantly to the modern era of motorcycling in the world. Similar engineering is also consumed to design Yamaha's global scooter line up which offers comfort and excitement with every ride along with stylish and sporty visual appeal."
"India's expanding scooter segment, which has been defining the growth trajectory for the domestic two-wheeler industry for quite some time, could now see a boost with more female customers. Yamaha's Scooter Boutique, being the first of its kind in India as well as in the world, will bring out the global experience of exciting brand engagement and appropriate customer interface to let the Indian customers connect their scooter passion to the worldwide trend of scootering."
Speaking on the occasion, Mr. Roy Kurian, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, "Yamaha's scooter boutique will host exciting experiences of buying and servicing which draws its true value when offered to the evolving customer base for scooters in India. Today's customer shows enhanced engagement when they are offered finest hospitality in the buying zones."
"The boutique is aimed at creating a world class facility for Yamaha customers by focussing at their lifestyle which is now an extension of their personality. Also as a young brand, Yamaha's connect with fashion and lifestyle (established through the fashion scooter Fascino) will be amplified through services of lifestyle enrichment and fashion cues. The boutique will offer style and comfort along with realistic purchase options based on comfort, riding skills and economy."
Yamaha is offering scooters for different segment catering to different requirements. With the Yamaha's first scooter boutique, the company is emphasising its after sales service experience for customers.