Piaggio India has launched the new Vespa RED scooter in India. The special edition scooter is launched at a price tag of Rs 87,009 ex-showroom (Mumbai).
The Vespa RED is based on the standard Vespa 125 scooter and has been launched in collaboration with RED, a firm that partners with global brands to spread awareness and to support the fight against AIDS.
The Vespa RED is exclusively launched in India, and every unit of the scooter sold will generate $50 (approximately Rs 3,277) as a donation to the Global Fund to fight against AIDS in India. The new scooter features only cosmetic changes.
As the name suggests, the Vespa RED gets all-red treatment; it features red paint scheme, seat, plastic panels and alloy wheels. The scooter gets RED chrome badging on the front apron. Apart from that the overall design of the scooter remains the same.
The Vespa RED draws power from the existing 125cc engine producing 10bhp and 10.6Nm of torque. The scooter is equipped with aircraft inspired single sided front suspension, 220mm front disc brake and 12-inch alloy wheels.
The Vespa RED is based on the monocoque single piece steel body and is available in high definition red colour. The scooter also comes with colour coordinated exclusive merchandise including a helmet, T-Shirt and hat.
Managing Director and CEO of Piaggio, Diego Graffi said, "It is a matter of great pride for us to introduce the Vespa RED in the country. The iconic Vespa is a socially responsible brand and has always given back to society in supporting similar causes in other geographies."
Piaggio has launched the Vespa RED in India for a noble cause. Each scooter sold will contribute to the Global Fund to help fight against AIDS in the country. The special edition scooter features cosmetic changes to reflect its moniker, the RED. In the global market, Piaggio already has the Vespa 946 RED.