Piaggio India has discontinued the Vespa 946 Emporio Armani scooter in India. Launched in November 2016, the special edition scooter carried a price tag of Rs 12 lakh.
The Vespa 946 Emporio Armani was a flagship offering from Piaggio in collaboration with fashion brand Armani. With such a price tag, it was clear that Piaggio was not looking for any major sales volume.
But Piaggio couldn't retail even a single example of the scooter in India. The company states that the reason behind discontinuing the Vespa 946 Emporio Armani is the termination of the contract between Piaggio and Armani.
The scooter was a combination of classic retro design and modern technology. The Vespa 946 featured floating seat mechanism with premium leather cover, matte black paint scheme, classic wheel rims and a retro-styled storage unit at the rear.
LED headlamp and tail lamp, digital instrument cluster and disc brakes portrayed the modern side of the scooter. The Vespa 946 draws power from a 125cc single cylinder; fuel injected engine producing 11bhp and 10.3Nm of torque.
The Vespa 946 Emporio Armani is also loaded with safety features such as traction control system, anti slip regulator and anti lock braking system. The scooter was brought to India as a Completely Built Unit (CBU) which also bumped up the price.
Piaggio introduced the Vespa 946 Emporio Armani as a flagship offering from the company. But the scooter failed to attract the Indian customers, and finally, after nine months it has been pulled out of the Indian market.