‘The Snake’: SPIDI Brand Ambassador ‘BUCKY’ Takes On Mulholland Highway

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Italian motorcycle gear maker SPIDI has uploaded a video featuring its brand ambassador 'Bucky' riding a BMW S1000RR on Mulholland highway. The video is titled as "The Snake" because of the twisty road section of the American highway.

The manufacturer has also created a hashtag (#RideTrue). #RideTrue means being in symbiosis with your bike, with the environment surrounding you and with the community. It means transforming your passion into a symphony embracing all the senses.

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