Italian motorcycle manufacturers are known to produce some of the most exotic and beautiful motorcycles. The Indian market is a lucrative one, which most automobile manufacturers today would find hard to miss being in. Almost all auto manufacturers would want to make their presence felt here, and the latest in the list is SWM Motorcycles.
SWM Motorcycles is an Italian two-wheeler manufacturer which liquidated in 1984 but was resurrected in 2014 by Shineray Group, from China. SWM Motorcycles made a comeback in 2014 by displaying street and off-road motorcycles with displacement between 300 and 650cc. The italian motorcycle company is now set to enter India by October, this year.
SWM in India will be part of of Kinetic's Motoroyale premium motorcycle division which also retails MV Agusta in India. Though SWM Motorcycles is technically MV Agusta's competitor, it wouldn't really be butting heads in India, as the Motoroyale would be focussing on getting SWM's dirt bikes to India, while MV Agusta has only sports bikes.
SWM Motorcycles' product portfolio currently comprises enduro, supermoto and street motorcycles with displacements ranging between 125cc and 650cc. The brand now operates out of its facility in Varese, Milan which earlier belonged to Husqvarna
Most of SWM's bikes today, are rebadged Husqvarna motorcycles, as SWM Motorcycles had acquired licensing for them from the Husqvarna before KTM bought the Swedish manufacturer. Husqvarna products never remained the same after that, as Husqvarnas are now powered by KTM engines.
Motoroyale will, in the first phase of the import and sale deal, put on sale, the SuperDual T and SuperDual X adventure tourers, with the former being the first model to come to Indian shores. These adventure tourers are powered by liquid-cooled, 600cc, single-cylinder engines and are based on the Husqvarna TE630 dual-sport bike. The 56.2bhp max power drives the rear wheel via a 6-speed gearbox.
The SuperDual series will feature ABS as standard, while front suspension is provided by fast Ace, and rear suspension is from Sachs. The 17-inch and 19-inch soked wheels at the front and rear respectively come wrapped with top-spec Metzeler Tourance dual-sport tyres.
Prices for the motorcycles have not yet been revealed, but it would definitely be upwards of Rs 6 lakh.
The Indian motorcycle market has indeed become a highly lucrative one, drawing motorcycle manufacturers from around the world, and we enthusiasts get to benefit from this. While we already do have a wide variety of motorcycles on sale in India, there is no manufacturer with a sole focus on adventure motorcycles and dirt bikes.
SWM Motorcycles might be heading into the Indian market with an aim of dominating the high-capacity off-road motorcycle segment. Pricing is definitely crucial for their success here, and it would be great if they could assemble their motorcycles here locally. But there are no details about anything whatsoever at this moment.