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South Indians Love KTM Motorcycles — Here's The Proof!
Here’s something interesting — the four south Indian states and Maharashtra are the biggest markets for KTM in India.
KTM's India head, Amit Nandi, has revealed to The Hindu Business Line that the biggest markets for KTM Motorcycles in India are the four southern states and Maharashtra.
He says, "Here, people buy KTM for the love of a bike, which is more than what it is elsewhere." Amit Nandi also pointed that these markets accounted for nearly 60 percent of sales. He says people here could be more aware of biking and the affluence level among the youth is higher comparatively.
Nandi says the focus is throughout the country, but these five states are the core market. He says it will only be a matter of time before the other parts of the country catch up.
When it comes to motorcycles in the Rs 1 to 2.5 lakh budget, KTM is the leading brand in Karnataka, Andhra, and Kerala, when compared to other brands in this segment apart from Royal Enfield.
In Maharashtra, KTM stands at the second position, while in Tamil Nadu Yamaha has always had a strong hold. Nandi says, "In Maharashtra, we hope to be No 1 in six months though this will take slightly longer in Tamil Nadu where the gap is longer."
As Nandi sees it, KTM is a niche brand, which may not be everybody's cup of tea when it comes to handling the bikes, styling, or its colours.
Currently, KTM has 330 showrooms in 220 towns. The Austrian bike manufacturer's aim is to increase the number of outlets to 500 by expanding to another 150 towns. As viewed by KTM, added comfort for customers is the access to service centres.
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