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Mahindra's 'MOJO - Born For The Road' Is A Look Back At The Story Of Its Flagship Motorcycle
Mahindra has launched the "Mojo - Born for the Road" book to honour its flagship tourer motorcycle; revealing the story of the Mojo right from its conception.
Mahindra Two Wheelers launched a book 'MOJO - Born For The Road' for its flagship, 300cc tourer motorcycle, Mahindra Mojo. This book summarises the bike's journey from its conception to launch and after that creating a niche as India's most credible tourer.
The book revolves around the theme, ‘Born For The Road', which reveals the MOJO's story. The book shares the accounts of the success of MOJO, the adventures of its trails and memoirs of the passionate tribesman.
The book is a celebration of the passion of the MOJO owners also known as ‘MOJO Tribesmen', who are living the brand promise of ‘Joy of Riding' and the ‘MOJO Brotherhood'. It further comprises the experience of these tribesmen, who have been proudly riding the tourer motorcycle.
Commenting on the launch of the book, MrVinod Sahay, CEO, Mahindra Two Wheelers Ltd said, "Mojo is the flagship brand of Mahindra Two Wheelers and also our first introduction in the premium segment. The response to the Mojo has been overwhelming and has been winning multiple awards along the way."
He further added, "Today it has successful established itself as a credible premium tourer among consumers. We decided to launch a book on Mojo which captures the essence of the brand and the journey from launch till date."
MrNaveen Malhotra, Head of Sales, Marketing and Product Planning at Mahindra Two Wheelers, said "We have been following a unique and unconventional marketing approach for the MOJO. For us, the consumer is at the centre of this strategy and we have consistently been trying to create a biking culture under the platform of MOJO Tribe."
He added, "It gives me immense pleasure to see the MOJO Tribe spread across multiple cities actively living the brand promise through organic rides or participating in our Mega Trails like Mountain, Desert, Costal & Jungle Trail. This book is dedicated to the MOJO owners who are the true ambassadors of the brand whose passion is taking the brand to great heights."
Mahindra Mojo is an adventure tourer motorcycle powered by a 295cc liquid-cooled single-cylinder engine producing 27bhp and 30Nm of torque. With fuel tank capacity of 21 litres, the bike is built for long distance travel.
Another manufacturer who is all set to launch an adventure motorcycle in India is Honda, the Japanese automaker will introduce the Africa Twin soon, below is an extensive photo gallery, click to view.
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