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Mahindra First Choice Wheels Enters Used Premium Motorcycle Segment
Mahindra's pre-owned vehicle seller, Mahindra First Choice Wheels has entered the used premium motorcycle segment.
India automaker Mahindra and Mahindra's pre-owned vehicle sales chain, Mahindra First Choice Wheels Ltd (MFCWL) will also deal with used premium motorcycles.
Mahindra first Choice Wheels announced its entry into the premium motorcycle segment. The company opened its first used premium motorcycle outlet in Delhi.
Mahindra aims to open 50 such outlets across 15 cities in the country. MFCWL CEO and Managing Director, Nagendra Palle said, "During this month itself we plan to have four such showrooms in Delhi, Mumbai and Bangalore."
Explaining about the company's plans in the two-wheeler segment, Palle said, "Our focus will be on the premium segment of 250cc and above to start with and we may look at the lower segment later on."
Tarun Nagar, Vice President, MFCWL stated that the company was looking to enter the two-wheeler segment. And the high interest from the company led to the decision.
Mahindra First Choice Wheels will be retailing a range if used premium bikes such as Royal Enfield, Kawasaki and Harley Davidson. The company also opened it's 1,290th pre-owned car outlet in Delhi.
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