KTM Invests In Nuviz, A Head-Up Display Company

KTM and Husqvarna could soon have connected motorcycle technology since KTM has invested in Nuviz, a Head-Up Display company.

By Rajkamal

Pierer Industrie AG, the company that owns KTM, Husqvarna, WP Suspension, and others has invested in Nuviz, a company that makes Head-Up Displays (HUDs).

KTM Invests In Nuviz, A Head-Up Display Company

The investment, being a boon to Nuviz, the company expects to have a HUD unit in the market by the first half of 2017 itself, along with a connected rider system.

KTM Invests In Nuviz, A Head-Up Display Company

The San Diego-based technology startup has raised around $5 million through equity and debt, while sources suggest that KTM's investment is the biggest — around $5 million.

KTM Invests In Nuviz, A Head-Up Display Company

Malte Laass, the Founder and Chief Strategy Officer at Nuviz says, "This strategic investment is very exciting for NUVIZ as it is a testament to our technology leadership in the HUD and connected riding space, and further emphasizes the demand and need for the user experiences we have set out to create."

KTM Invests In Nuviz, A Head-Up Display Company

This particular move of investing in Nuviz could be an advantage for KTM and Husqvarna because it gives both motorcycle companies a shot at motorcycle HUDs and connected motorcycle system, well before competition.

KTM Invests In Nuviz, A Head-Up Display Company

KTM is taking giant steps in terms of technology and motorcycles, like the 2017 Super Duke 1290 R for example, featured in the image gallery below.

Most Viewed Bike Image Gallery

Article Published On: Tuesday, February 7, 2017, 12:28 [IST]
Read more on: #ktm #auto news
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