Kinetic Group has announced a joint venture with Norton Motorcycles to sell the British manufacturer's bikes in India as well as other international markets such as Bangladesh, Bhutan, and Indonesia.
Kinetic Group's Motoroyale, which sells multi-brand superbikes, will assemble Norton Motorcycles at Kinetic's Ahmednagar based manufacturing facility. While Norton Motorcycles will use the experience of Kinetic Group in India, Kinetic will be able to establish itself in selling multi-brand superbikes not just in India but in other ASEAN markets as well.
We expect bikes under the collaboration to be launched late 2018. Presently Norton Motorcycles' product lineup includes four bikes: New V4RR, Dominator, Commando 961 Cafe Racer MKII, and Commando 961 Sport MKII. While the New V4RR displaces 1200cc, the remaining three bikes are powered by a 961cc unit.
Norton Motorcycles is one of the oldest brands in the world and began manufacturing motorcycles from 1902 and has a long history of racing involvement.
The company went through a period of recession before it's rights were bought by a UK businessman in 2008 and went on to develop the 961cc Norton Commando.
"I believe that it is the accurate time to introduce these bikes to the motorcyclists in India that will create tremendous hype and excitement in the market," Kinetic Group Chairman Arun Firodia said.
"We are now taking the next big step forward and delighted to form this alliance with the Kinetic group. I believe that the style, passion and beauty of Norton products coupled with the experience of Kinetic will make a winning combination and deliver a fabulous range of Norton motorcycles across the ASEAN territories," Norton Motorcycles CEO and Owner Stuart Garner said.
Norton Motorcycles brand has been making bikes since the 1900s and has a solid understanding of motorcycles. Along with Motoroyale, Norton Motorcycles will be able to assemble the bikes in India and offer bikes at a reasonable price.