American motorcycle manufacturing company, Indian Motorcycle, and Swiss watchmaker Baume & Mercier have announced an exclusive partnership. As per the partnership, the two companies will come up with a series of limited edition watches, that will be revealed later this year.
Commenting on the occasion, Grant Bester, the Vice President of Indian Motorcycle, said, "The core values that both Baume & Mercier and Indian Motorcycle share are intrinsically aligned, thanks to the dedication that delivers iconic products combining craftsmanship and state-of-the-art technologies."
"We are delighted to reach this agreement with one of the world's greatest watchmakers and believe this cooperation will bring great opportunities to both brands with wider exposure in new areas."
Alain Zimmerman, the CEO of Baume & Mercier said, We are very proud and honoured to partner with Indian Motorcycle. Our agreement is cherished by our common pursuit of perfection, quality and craftsmanship, translated all in iconic design and contemporary aesthetic. Our brands have both strong-shared values and exude exceptional spirit."
Automobile manufacturers and watchmakers collaborating to make special edition watches is not new, but what makes it interesting is is the ideas and design. Upcoming products will be of interest to many auto enthusiasts as two brands that have a rich history come together.