Honda Opens 150th Pre-Owned Outlet In India

‘Best Deal' is two-wheeler industry's first organised retail set-up solely for pre-owned two-wheelers. The outlets have enabled HMSI to create more touch-points of interacting with customers as well as tap into the tremendous potential that the pre-owned two-wheeler offers in the market.

HMSI said that despite challenges like demonetization and transition from BS-III to BS-IV which lead to a stunted single digit growth, there was a significant increase in demand for pre-owned two wheelers.

In the previous financial year, HMSI's pre-owned business Best Deal grew by 23 percent, three times that of the new two-wheeler industry growth of only 7 percent. The growth was mainly supported by the rapid network expansion of Best Deal outlets count by 44 percent to 147 outlets in FY 2016-17.

Elaborating at the inauguration ceremony of 150th Best Deal outlet, Mr. Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, "With the introduction of the concept of Certified Pre-owned Outlets - Best Deal, Honda has pioneered 2 Wheeler industry's credible and trustworthy pre-owned business platform."

He added, "Our experience shows that pre-owned industry is evolving at a very fast pace and the replacement cycle for two-wheeler has come down to 4-5 years. Honda sees good future potential in pre-owned two-wheeler business and has advanced its expansion horizon to 200 Best Deal Outlets by the end of this fiscal itself."