Harley-Davidson India Faces Rough Tides; A Look At What’s Happening With Management

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Harley-Davidson entered India on a high note a few years ago but has managed to hit rough waters recently. Many top executives have left the company, including the Chief Executive, who took up a position elsewhere.

Over the past year and a half, top-level management has seen many leave.

harley davidson india facing trouble

Vikram Powah, the Chief Executive of Harley-Davidson India, quit earlier this year to take up a role with BMW India. The heads of sales, marketing, and dealer development also have part ways with the company in the recent past.

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Harley India has seen two heads of sales in the last 18 months, and both leave. Nipun Mahajan left the company to join Fiat Chrysler and Rajeev Vohra – whom Nipun replaced – took up a position with Landmark Group.

harley davidson india management

The head of dealer development, Navneet Banka, left Harley to join Trax Cycles and Pallavi Singh, the head of marketing, joined MG Group recently. As per what ET reports, the Chief Finance Officer, Manish Agarwal has taken up the role of Country Manager and is also responsible for sales.

Even regarding sales, Harley-Davidson India is facing a bit of crisis, as market share has halved in the superbike segment. As of FY17, Harley's share stands at 46 percent, while back in FY13, the American brand enjoyed 92.35 percent share in India.

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Competition is intense in the 500cc and above motorcycle segment in India. Harley-Davidson India is facing stiff competition from rivals such as Triumph and Indian Motorcycle, both which are direct competition to Harley-Davidson. Also, complaints from Harley owners and unhappy customers are some issues the company has to address to be at the top of the game.

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Story first published: Monday, August 7, 2017, 11:20 [IST]
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