In what may look like the partnership of the century, Triumph Motorcycles and Bajaj Auto have announced a global partnership with an objective to deliver a line-up of mid-range motorcycles. What this means is that, we would soon be seeing a new range of motorcycles co-developed by Bajaj and Triumph.
Bajaj earlier mentioned that big news from its end would be revealed shortly. While the entire industry was focused on Bajaj's possible acquisition of Ducati, this news comes as a pleasant surprise.
The new alliance will help Triumph enter new markets where Bajaj already has a strong presence, and help in expansion of its global presence in certain high-volume markets. Bajaj, on the other hand, will benefit from Triumph's motorcycle lineup and the technology used in it.
Bajaj would then be able to produce high-capacity motorcycles taking a leaf out of Triumph's decades of experience in the segment. The global partnership would also help Triumph manufacture its motorcycles in India, thus cutting down on taxes and in turn resulting in reduction of prices on its motorcycles.
Triumph currently just assembles its motorcycles in India, but after this deal goes through, manufacturing can happen at Bajaj's plant in Pune. The partnership could also result in new models being launched by Bajaj in higher segments.
Bajaj seems to have learnt the knack of cracking partnerships. The Pune-based motorcycle manufacturer has over the last few years taken the entry-level performance motorcycle segment by storm after its partnership with Austrian motorcycle manufacturer KTM.
It was only last month that they also announced the entry of Swedish motorcycle manufacturer Husqvarna in the Indian market. And now, bajaj has managed to crack the deal with British motorcycle manufacturer Triumph, kick things up a notch.
TVS Motors and BMW Motorrad had entered into a similar partnership to produce bigger TVS bikes and smaller BMW bikes. With this announcement from Bajaj coming out, TVS-BMW might want to hurry up and launch the BMW G310 R and TVS Apache 310 RR (Akula) in India before the first Bajaj-Triumph bikes come out.
More details about the partnership and what it will involve is all to come. Watch this space for more.