Bajaj On The Scanner For Misleading Pulsar Advertisement

The ASCI has claimed that the Bajaj Pulsar TVC is misleading on two counts, and encourages people to replicate dangerous moves.

By Rajkamal

The Advertising Standards Council of India (ASCI) has claimed that the Bajaj Pulsar TVC is misleading. The ASCI has released a list of 100 misleading ads, and of them, Bajaj and Bridgestone are the only two automotive companies.

Bajaj In The Scanner For Misleading Pulsar Advertisement

The Bajaj Pulsar ad has been termed misleading for two reasons. Firstly, because of the stunts being performed on a busy market street, contrary to Bajaj's disclaimer that says stunts have been performed under controlled environment at an isolated location.

Bajaj In The Scanner For Misleading Pulsar Advertisement

Second reason being that performing such stunts at public places will encourage people to perform the same, which could lead to accidents. Replicating such stunts could harm the rider and other people.

Bajaj In The Scanner For Misleading Pulsar Advertisement

Lists such as the one mentioned earlier are prepared by ASCI and its Consumer Complaints Council (CCC), based on complaints received from consumers and that are false, misleading, indecent, illegal, leading to unsafe practices, or unfair to competition, and in contravention of the ASCI Code for self-regulation in advertising.

Bajaj In The Scanner For Misleading Pulsar Advertisement

If you are a die hard fan of Bajaj, then you need to check out the images of the Dominar 400 in the image gallery below.

Most Viewed Bike Image Gallery

Article Published On: Saturday, February 11, 2017, 17:45 [IST]
Read more on: #bajaj auto #auto news
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