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Bajaj Auto To Partner With Modenas In Malaysia
Malaysian motorcycle manufacturer Modenas has confirmed that it will be collaborating with Bajaj Auto. The company wants to hold larger share in the small motorcycle segment in Malaysia.
Malaysian motorcycle manufacturer Motosikal Dan Enjin Nasional (Modenas) has confirmed that the company will collaborate with Bajaj Auto.
The tie-up is a part of Modenas' plan to strengthen the brand and to hold large share in the small motorcycle market in Malaysia. The collaboration will take place in different stages.
The partnership between Bajaj and Modenas include distribution and transfer of technology via development of assembly hub in Modenas' plant.
Future plans of the strategic partnership include entering international markets such as Asean and beyond. Bajaj Auto is the world's sixth largest motorcycle manufacturer and second largest in India.
DRB-Hicom Group Managing Director, Datuk Sri Syed Faisal Albar said, "The cooperation is in line with our aspiration to strengthen Modenas as a whole, by offering a wider range for motorcycle enthusiast."
He added, "There is no doubt that BAL has the experience and technological know-how for this segment. The Bajaj models we are looking to introduce into Malaysia in the coming months have proven themselves globally, and we believe this will be replicated in Malaysia too."
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