Latest News
- Top 10 Used Bikes to Kickstart Your Riding Journey
- Suzuki Swift Hatchback Scores 4 Star Safety Rating At JNCAP – ADAS, New Engine & More
- Porsche Introduces Macan EV In India, Expanding Electric Portfolio
- Tata Motors To Manufacture Jaguar Land Rover Cars In Billion Dollar TN Plant - Report
- Ford Territory SUV Name Trademarked – Likely To Be Positioned Below The Everest SUV
- Jawa Yezdi Expands Mega Service Camps To 32 New Cities, Focusing On Tier-II And Tier-III Regions
- Sany India Introduces SKT105E: An Electric Dump Truck
- Force Gurkha 5-Door SUV – New Features, Dual Tone Interiors & More
- Hyundai Verna Tops Sales Chart In India's Mid-Size Sedan Segment
- India's Elections Trigger Airfare Surge in Tamil Nadu
Bajaj Auto To Launch New Motorcycles In India
Bajaj Auto will launch new products across its product portfolio in the Indian market.
Indian two-wheeler manufacturer Bajaj Auto is planning to revamp its Indian product portfolio. ET Auto reports that the automaker will launch new products across its seven-model product portfolio in the country.
Managing Director of Bajaj Auto, Rajiv Bajaj aims to increase the company's market share in the domestic motorcycle market. The company will aim for a 26 percent market share in the next financial year starting April 2018.
Addressing the annual general meeting, Bajaj said, "By December, we will launch new products under all our seven brands: CT, Platina, Discover, V, Avenger, Pulsar and Dominar. Our effort is to gain 6 percent market share -we have grown from 14-20 percent, we will move from 20-26 percent, and we will do this by maintaining EBITDA."
Bajaj Auto suffered a dip in sales due to various developments such as the demonetisation, BS-IV transition and implementation of GST. Now the company wants to regain the market share by introducing new products.
Bajaj Auto is likely to launch the Pulsar NS 200FI, which is currently exported to several foreign markets. Bajaj also expanded the Pulsar series by launching the NS 160 to compete in the growing 160cc segment.
Bajaj did not reveal any further information about the new products. The company stated that all the new motorcycles launched in the past 18 months had performed well in the Indian market when compared to its rivals.
DriveSpark Thinks!
Bajaj Auto is striving hard to regain the market share in the domestic market. We can expect a slew of new motorcycles across the product portfolio. Bajaj might also bring the Pulsar NS 150 to India to lure customers in the 150cc segment.