Royal Enfield Looking To Appeal To The Wanderlust Community

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The smell of clean air and the freshness of the view atop your Royal Enfield motorcycle on an open road brings forth the nostalgia of an experience. This leads you to take an unchartered path and the Royal Enfield only prompts you to take that route.

A community which revels in this nostalgia - some call it the wanderlust community - and want to feel the freedom riding at 100kmph on an open and clear road. Royal Enfield North America wants to appeal to this community by offering middleweight engine motorcycles.

The middleweight motorcycles are accessible now with the Royal Enfield offering motorcycles with capacity in the range of 500cc.

"The idea that motorcycling is a luxury that only some people can experience is an outdated notion," says Rod Copes, president, Royal Enfield North America. "We are seeing success with our middleweight lineup, as they provide an authentic ride, have an attractive price point and are complementary to most motorcycles sold in the U.S. today."

With an average price of $5,500, motorcycles from Royal Enfield is an attractive proposition not just for a wanderer, but even dealers and those unconventional small businesses who are looking for an additional cash flow.

With a history of 115 years, Royal Enfield Motorcycles appeal to new and experienced riders, including women, or who are looking for a secondary option, form the fastest growing segment in the marketplace.

Read more on: #royal enfield #auto news
Story first published: Friday, August 26, 2016, 12:06 [IST]
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