Royal Enfield, the world's oldest motorcycle manufacturer has launched its exclusive store in Thonglor, Bangkok. The motorcycle manufacturer also announced the price of its entire lineup and will also retail apparel and accessories.
Arun Gopal, the International Business Head of Royal Enfield said, "Royal Enfield is today one of the most profitable automotive brands in the world and we believe that our future growth will come from our international markets such as Thailand where motorcycles are a popular medium of commuting."
"Our phenomenal success in India gives us the confidence to thrive in similar markets like Thailand and Indonesia, which will play an instrumental role in fueling our growth in Asia. We see a huge potential for our evocative, all purpose, and middle-weight (250-750cc) motorcycles that will allow customers an optimum choice for upgrade."
The Indian equivalent prices of the Royal Enfields sold in Bangkok are as follows:
- Royal Enfield Bullet 500cc: TBH 179800 (Rs. 3.45 lakh)
- Royal Enfield Classic 500: TBH 189800 (Rs. 3.64 lakh)
- Royal Enfield Classic Chrome: TBH 198800 (Rs. 3.81 lakh)
- Royal Enfield cafe Racer: TBH 219800 (Rs. 4.21 lakh)