Royal Enfield To Launch Something Big Early 2017

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Royal Enfield has confirmed to launch a new motorcycle by this financial year and will be launching the new motorcycle early 2017.

Royal Enfield To Launch Something Big Early 2017

The company said while announcing the Q2 earnings for this financial year, Siddhartha Lal MD of Eicher Motors which owns Royal Enfield said they will be launching something significant next year and they will have variants as well.

Royal Enfield To Launch Something Big Early 2017

Mentioning about the product, he said the new product will be big for Royal Enfield and will come with variants.

Royal Enfield To Launch Something Big Early 2017

He added that the Himalayan has performed really well and they were delighted with its performance and it is growing in numbers.

Royal Enfield To Launch Something Big Early 2017

At the company's level, this financial year, they will be investing nearly Rs 600 crore and alarge chunk of it will be towards the third plant coming up in Vallam Vadagal on the outskirts of Chennai which will be operational by September 2017.

Royal Enfield To Launch Something Big Early 2017

In the next financial year, FY-19, Royal Enfield will have a capacity of churning out 900,000 units with the three manufacturing plants, all in the outskirts of Chennai.

Royal Enfield To Launch Something Big Early 2017

Lal said, at the end of September ending Q2, the company reported the best ever earnings at Rs 1,981 crore that's an increase of 35 percent with consolidated profit tax of Rs 413 crore and the highest ever EBITDA margin of 30.9 percent.

Royal Enfield To Launch Something Big Early 2017

Royal Enfield commands the 250cc market and above market with 95 percent share and the company feels there is major competition from large foreign brands as they sell limited volumes.

Royal Enfield To Launch Something Big Early 2017

While many homegrown players are foraying into the same segment and price point, Royal Enfield views it very differently.

Royal Enfield To Launch Something Big Early 2017

As for the global expansion, Royal Enfield will be expanding its footprint both in the developed and developing markets.

Royal Enfield To Launch Something Big Early 2017

The company plans to open 15-20 new stores in Europe in 2017 and will be looking to build in presence in Indonesia, Colombia and Thailand.

Via Business Standard

Read more on: #royal enfield #auto news
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