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Honda And TVS Receive 2016 JD Power APEAL Awards
JD Power awarded the 2WAPEAL (Two-Wheeler Automotive Performance, Execution and Layout) awards to Honda 2 wheelers in three categories, TVS Motor Company for two categories and Suzuki Motorcycle India in one of the category.
The award is based on the quality of features and the thoroughness of feature explanations of the salespersons. The award was announced today based on a study by JD Power.
The study by JD Power serves as an industry benchmark for new two-wheeler appeal, measures of how gratifying an owner feels of a new two-wheeler is to own and ride during first two to six months of ownership.
Honda won the award in the motorcycle segment for CB Shine, ranking high among the executive models, CB Unicorn for upper executive models and CB Unicorn 160 for the premium models.
TVS Star City Plus ranked highest in the economy models and Suzuki Gixxer ranked high in a tie with Honda CB Unicorn in upper executive models.
TVS Motor Company also won in the scooter model for Zest 110 ranking high in the executive models.
The study is based on evaluations from 9283 vehicle owners who purchased a new vehicle between March 2015 and October 2015. It included 87 two-wheeler models from 10 makes and the study span across 44 cities in India between September 2015 to December 2015.
JD Power Two-Wheeler APEAL Study examines 33 attributes across six performance categories, these include - control switches/locks; engine and transmission performance; fuel economy; looks and styling; ride and handling; and seats. The overall index to measure the study is based on 1,000-point scale, with a higher score point out higher satisfaction.
"Two-wheeler manufacturers are providing a multitude of features to differentiate their product offerings. However, the quality of execution of these features is pivotal to customer satisfaction," said Mohit Arora, executive director at J.D. Power, Singapore. "It is prudent for OEMs to ensure that these new features are of optimum quality and their functionality is communicated effectively to the customer during new-vehicle delivery."
