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Hero MotorCorp To Launch A New Commuter Motorcycle For Latin American Markets
Hero MotoCorp to launch a new commuter motorcycle in the 100-110cc or 125cc range as part of its first-ever global launch of an India-developed motorcycle in Latin American Market. The first launch will be in Argentina in January 2017.
The all-new motorcycle is expected to have a new engine, new chassis and a completely new body. Hero will likely launch at least 4-5 new models in the commuter segment are under development at the company's new product factory in Jaipur. One of these could be used for the global launch.
Currently, Hero is focusing on expanding its popularity in these markets to meet its target of achieving 1.2 million sales by 2020 from its overseas business.
Hero MotoCorp is currently focusing on expanding its manufacturing and growth overseas, especially in Latin America and Africa. In 2015, India's largest two-wheeler maker by volumes set up a manufacturing facility in Columbia. The plant had the global launch for its 110cc Dash scooter.
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