Harley-Davidson Experiences Faster Growth In Smaller Cities

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The American motorcycle manufacturer, Harley-Davidson has revealed that the brand is witnessing higher growth in smaller towns and cities in India.

Harley-Davidson Experiences Faster Growth In Smaller Cities

Harley-Davidson is emphasizing equalling in the metros and the smaller cities and towns. The growth is faster in the smaller cities compared the metropolitan cities.

Harley-Davidson Experiences Faster Growth In Smaller Cities

The company's sales for the period between April-September, Harley-Davidson sold 2,170 motorcycles in this financial year compared to 2,176 units for the same period last year.

Harley-Davidson Experiences Faster Growth In Smaller Cities

Harley-Davidson says that it is focusing equally in the metropolitan and the smaller towns and cities for its expansion strategy for India.

Harley-Davidson Experiences Faster Growth In Smaller Cities

Mr. Vikram Pawah Managing Director at Harley-Davidson India said that like any other global market, India's metro sales are high in terms of volumes; however, they are experiencing a much faster growth in smaller towns in India.

Harley-Davidson Experiences Faster Growth In Smaller Cities

He further added that their latest showroom is in Guwahati, which is another smaller city and it will serve as the hub to cater to the entire North East region.

Harley-Davidson Experiences Faster Growth In Smaller Cities

The company is all set to launch three new motorcycles in India in November. Also, the company will also showcase its Milwaukee range of engines which the company has fit in the international range of touring motorcycles.

Harley-Davidson Experiences Faster Growth In Smaller Cities

The new Milwaukee engines is said to offer 10 percent more torque, enhanced combustion process, better heat management system, and 50 percent more power to the battery.

Harley-Davidson Experiences Faster Growth In Smaller Cities

Harley-Davidson set its foot in India in 2009 and its current models available in the country include the Street 750, Iron 883, 1200 Custom, Forty-Eight, Roadster, Street Bob, Fat Bob, Fat Boy, Heritage Softail Classic, Road King, Street Glide Special, Road Glide Special, and the CVO Limited.

Story first published: Wednesday, November 2, 2016, 15:47 [IST]
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