Firefox has brought to India an all-new range of Swiss Military bicycles. All the bicycles will be introduced through the Semi-Knocked Down (SKD) route. The Swiss Military bicycles will form a range of premium offering in the Indian market.
Swiss Military will be offering the bicycles for the very first time in the Indian market. Initially, three models will be introduced, called Tank, Petrol, and Trooper. All three models will have over ten variants on offer for the Indian market.
The range of Swiss Military bicycles will cost from Rs. 12,000 to Rs. 25,000. The bicycle manufacturer aims to sell 10,000 units within the first year. Swiss Military bicycles will be sold through Firefox showrooms across the country. More bicycles could be introduced based on the initial run.
Cycling is a great workout and Swiss Military will be promoting their bicycles as a fitness machine. The Swiss Military bicycles will be aimed at the youth of India, who wants to stay fit. Firefox is confident that several new buyers could opt for the Swiss Military bicycles in the country.