Click it and Unblock the Notifications
Latest News
-
Rolls-Royce Commemorates 120 Years With Retrospective On First Models -
Volkswagen Group Advances In China With Tech Focus And Cost Cutting Measures -
Aston Martin Vantage Launched In India At Rs 3.99 Crore -
Morgan Motor And HERO-ERA Forge New Partnership Celebrating The Joy Of Driving -
Toyota Fortuner Leader Edition – Top Things You Need To Know -
Start Rescue Introduces Comprehensive Breakdown Cover For Business Fleets -
Kia Champions Design And Sustainability With Electric Cars At Grand Designs Live -
Porsche To Launch All-Electric Macan At Fashion’s Premier Event In NYC -
Porsche’s All-Electric Macan To Shine At The 2024 Met Gala As Official Vehicle -
Austin Pedal Cars Unveils Bangers & Cash J40 Restoration At Bicester Heritage April Scramble
BMW Motorrad Is Getting Ready To Invade The Indian Market
BMW Motorrad is planning to revamp the brand's current line-up in India. With this plan, the company will offer motorcycles ranging from the entry-level G 310 R to the K1600.
The industry sources suggest that the company will launch these bikes in India by October 2016.
BMW Motorrad has learnt that India is a price sensitive market. So, BMW will look at offering the motorcycles at a lower price.
There are rumours that BMW Motorrad might bring the motorcycles as a Completely Built Unit (CBU) from Thailand, which would significantly lower the prices.
Premium models such as the BMW R NineT and the K1600GTL are produced only at the company's Berlin facility, and is expected to be imported with hefty price tags.
The company might also set up BMW Motorrad dealership network across major cities and might use the existing car showroom network to extend its reach.
Through the new launches and widening dealership networks, BMW Motorrad is planning to compete with Ducati and Triumph, who currently dominate the premium motorcycle segment in India.
