Siddhartha Lal is the CEO of Royal Enfield and is known for turning around the two-wheeler brand. Under his leadership the brand has witnessed tremendous success both in domestic and international markets.
He will be shifting to the United Kingdom next month for a whole year. The reason for him shifting temporarily is to develop additional business for Royal Enfield and further develop the brand.
Royal Enfield is planning on capturing the international market and he will be studying various markets from there. They will also be developing new motorcycles with Harris Performance.
The Indian two-wheeler manufacturer wants to dominate the 250 to 750cc cruiser segment globally. Siddhartha Lal wants to offer his valuable time and knowledge in future developments.
Currently Royal Enfield motorcycles are being sold in limited international markets. Siddhartha Lal wants to take his brand globally and will make sure Royal Enfield is available in every market.
He will also be exploring options of introducing more international outlets, where customers can check their motorcycles. We expect big things in the future from Royal Enfield and their commitment will surely return positive results.