Hero MotoCorp To Compete Head On With Honda’s Activa Scooter

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Honda Motorcycle and Scooter India has dominated the scooter segment in the country with its Activa model. The first generation Activa was introduced in India during 2001 and is regularly updated to keep up with the times. Now Indian two-wheeler manufacturer Hero MotoCorp has decided to compete with the Activa head on.

Hero MotoCorp will introduce an all-new unisex scooter that will rival India's favourite scooter, the Activa. The Indian manufacturer aims to launch several scooters in India by end-2015. The scooter segment in India is one of the fastest growing segments in the two-wheeler category.

The Indian two-wheeler manufacturer will be pushing forward its scooter launches. Hero MotoCorp will delay the launch of its upcoming motorcycles to capitalise on the fast growing scooter segment.

Honda recently launched its Activa 3G model at a price of INR 50,620 ex-showroom, Mumbai. They now offer four variations in the Activa range that includes Activa-i, Activa, Activa 3G and the Activa 125 scooter. Except for the Activa 125, all the other models share the same engine.

Hero MotoCorp is expected to launch a similar 110cc scooter that will cater to both ladies as well as gents. Company officials claim that this new platform was not revealed at the 2014 Auto Expo. To compete against Honda's Activa, Hero MotoCorp will add several segment-first features that will help it stand out against its competition.

The Indian two-wheeler giant currently offers two scooters, the Pleasure and Maestro. Hero MotoCorp's Pleasure is a lightweight and easy-to-manoeuvre scooter for women. The Maestro on the other hand looks macho and sturdy, thus appealing to male riders. The introduction of a new unisex scooter is sure to boost sales for the manufacturer.

Story first published: Monday, February 9, 2015, 16:21 [IST]
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