Hero MotoCorp To Buy Bankrupt Erik Buell Racing

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Hero MotoCorp was in partnership with Erik Buell Racing prior to the American manufacturer filing for bankruptcy. Now the Indian two-wheeler giant is contemplating buying EBR completely.

The Indian two-wheeler manufacturer previously was a 49.2 percent stake owner in Erik Buell Racing. Hero MotoCorp will now be buying out remaining shares from owner Erik Buell himself to save the brand.

hero motocorp erik buell racing

Erik Buell Racing was helping Hero MotoCorp in developing future motorcycles for global markets. They declared bankruptcy prior to completion of development of this project.

This raised the question what will happen to Hero MotoCorp's HX250R and Hastur model. If the acquisition takes place EBR will be back plus Hero MotoCorp can commence R&D on their future models.

hero motocorp erik buell racing

Indian two-wheeler and four-wheeler manufacturers have constantly been bailing out and buying majority stakes in international brands. Mahindra, Tata, Bajaj and even Hero MotoCorp is joining this group.

Hero MotoCorp and Erik Buell Racing have participated in WSBK as well. They witnessed the best season during their partnership and will contemplate joining race competition once again.

Read more on: #hero motocorp #auto news
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