TVS Tyres Launches New TV Advertising Campaign

To advertise the toughness and reliability of their tyres TVS Tyres has released a new television ad campaign called ‘Letters'. The setting is an army jawan traversing rugged and hilly terrain on his two wheeler wearing TVS tyres to reach the army camp to deliver letters.

The message imparted is "Let the roads be treacherous or patchy or jerky, a pair of good tyres will always stand by you as your true ‘humsafar'." The closing line "Koi toh raasta zaroor niklega" see the tyre as a partner on his journey; a person who rides on TVS TYRES is never worried about the journey, he will always find the way ahead.

Speaking on the release of TVC campaign, Mr P. Vijayaraghavan, TVS TYRES said, "Trust and Dependability has always been the forte of TVS TYRES and that is what has helped us forge strong bonding with our large customer base. The advertising campaign is an attempt to amplify the same message across different media platform and our creative agency has come up with the right connect to bring out the message of trust, dependability, bonding and emotional connect."