Triumph Organise ‘The Distinguished Gentleman’s Ride 2014'

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British two wheeler marque has just commenced business in India and has been doing extremely well. Triumph India has opened a couple of showrooms across India and plan to grow further. Their bikes have been well appreciated and are a popular choice among many today.

On 28th of September Triumph India got along with ‘The Distinguished Gentleman's Ride'. The initiative was formulated by a group of Australians, the ride was done to create awareness over prostate cancer.

the distinguished gentlemans ride 2014

The Distinguished Gentleman's Ride is a global event and was held in over 254 cities across the globe. The group of Triumph riders gathered over USD One Million in support of their cause. It is believed prostate cancer kills one in six men and thus awareness in necessary.

Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd expressed, "The Distinguished Gentleman's Ride is a superb initiative which not only successfully highlighted the camaraderie amongst fellow bikers but also promoted a social cause."

He further added, "We at Triumph have always given prime importance to riding and providing our consumers and brand patrons with a complete riding experience."

prostate cancer awareness

Paul Stroud, Sales and Marketing Director for Triumph Motorcycles, commented, "What a fantastic achievement, and a hugely positive response from riders, pillions and fans of motorcycling around the world. We're incredibly proud to support the DGR, and everything it stands for. Congratulations on a fantastic achievement. It was a fantastic ride on Sunday!"

The concept of Distinguished Gentleman's Ride came from Don Draper and his show mad men. This inspired Mark Hawa of a ride with suits on British motorcycles, it began in Perth. The concept was an instant hit and has gone global thanks to Triumph's participation. They have raised several million of dollars to create awareness on prostate cancer.

Story first published: Tuesday, September 30, 2014, 9:22 [IST]
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