Shell Yyaayy Contest - Tell Your Motorcycle Ride Story & Win A Pulsar

Went on a motorcycle trip across India? Or maybe rode on the most dangerous road in the world? Or perhaps it was just a simple ride in the rain. Share your memorable motorcycle ride story with Shell and you might ride home a Pulsar.

Shell India has launched a new consumer campaign called ‘Yyaayy' which is currently running on its website. Under the contest you can upload your interesting biking story in the form of ‘Yyaayy moments'. Simply upload your story along with a picture.

Shell will select the best stories everyday and on a weekly. And finally, a single lucky person will win the grand prize at the end of the contest - a brand new Bajaj Pulsar motorcycle.

This three week long campaign is part of the Shell Advance television ad, themed ‘Enjoy Every Ride' that represents Shell Lubricants' commitment to provide bikers with an experience of effortless mobility and freedom through its range of Shell Advance motorcycle oils, thus making every ride a memorable one.

Mansi Tripathy, CMM Shell Lubricants India, said: "It has been a great year for Shell Lubricants having launched many innovative brand campaigns as an effort towards engaging with our audiences. We have particularly received an overwhelming response to our ‘Enjoy Every Ride' campaign. We reached over 8 lakh of our target audience through the TVC and on the digital media. This success has prompted us to extend the campaign to a larger online platform that can also be linked to social media"