Royal Enfield To Build 750cc Motorcycles For US & UK

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While at one end there are people who adore Royal Enfield and their line of classic motorcycles, there are others who question the grand old Indian two wheeler maker's strategy of sticking to outdated technology and juicing the same old Unit Construction Engine, year after year.

Now, a new update coming from the manufacturer is sure to please both groups. Royal Enfield has confirmed that new and larger motorcycles are on their way and these will range from 250cc up to 750cc.

The company has confirmed that its focus will be on mid-sized motorcycles until the end of this decade and parent company Eicher has already announced plans to invest INR 600 crores in the next two years to not just increase production, but also to strengthen its research and development division.

Also Read: Royal Enfield Continental GT Ride Review

Indian RE enthusiasts, however, will be disappointed to learn that the company's primary target market for its new larger motorcycles will be the United States and the United Kingdom.

RE believes people in these countries would prefer to ride mid range Enfields (which are also less expensive) rather than massive Triumphs or Harleys. And their target customers will be those in the age group of over 50 years.

But, this does not necessarily mean RE will not sell its larger motorcycles in India. The company can only go so far with its existing line of models and the UCE engine. In the coming years expect some exciting new models sporting more powerful and efficient engines.

And hopefully these new engines will power new models which are just as beautiful as the Continental GT.

Story first published: Saturday, February 15, 2014, 11:51 [IST]
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